The critics are blaming the films for the poor box office this year so far. While they have a point (we could always do with better films) I think they are missing the main cause- the ticket prices. At my local Cineworld, the cheapest price for my wife and I to see a film, during the afternoon, is £18. It gets rather more expensive in the evening, and then there are the usual premiums for 3D and 4D, Imax etc*. The ticket-prices can get pretty eye-watering. In some cases it could be £40+ for us both to go see a film. Which is just plain crazy. I know that it’s an evening out and alternatives can be equally or indeed more expensive, and I know Cineworld and other chains have loyalty programmes that reduces prices a little if you subscribe/spend more/go more often (it’s frankly bizarre to see cinemas getting away with doing the same direct debit/rental schtick that tv providers on cable and satellite have managed rather than just, er, stick to lower ticket prices for everybody). But really -most of the blockbusters are rubbish and hardly worth £5 a ticket. And other arthouse/indie films hardly get a look-in even at the multiplex: they’d rather have the same film doing a four-screen rotation.
£30+ for two of us to go see a movie in the evening, putting up with noisy audiences who need to chat through the film or text on their phones or check facebook/twitter or whatever the hell they are doing glued to their brightly distracting magic little screens in the dark, and those who demonstrate lousy bladder control by getting up and going to the loo during the best bits of a bloody film.
Or: £15 to buy the film on disc and watch as many times as I like in the comfort of my own home without the moronic distractions. Or much less to just rent the thing via streaming (Life was £1.99 on Amazon Prime, which probably had something to do with me quite liking it.) Do the math Hollywood. I don’t think simply making better films is the answer. Is it a case of audiences voting with their wallets because the films are lousy or simply that it is just getting too expensive?
*(Of course, if you’re expecting audiences to cough up £9 – £21 a ticket to watch a two-hour movie, they want plenty of bang for their buck, which is no doubt why so many big loud stupid blockbusters do the rounds these days. And why even critics darling Dunkirk feels it is necessary to spray water in people’s faces and throw them around in their seats in 4D showings.)