Avatar. That was that glossy sci-fi adventure movie with a paper-thin plot liberally borrowed from other books and movies that was really kind of silly. Technically impressive sure, but… Unobtanium? Unobtanium? Goodness, I’d tried to forget about that; I was SO close, and then this Avatar 2 trailer drops and… yeah, James Cameron pulls me back in.
Avatar. Er, yeah… that’s that James Cameron 3D epic that took the world by storm about twelve years back and was promptly forgotten. A bit like that “3D is the FUTURE!” nonsense- do they even make 3D televisions now, and how much damage did Hollywood’s rush to making 3D films do to blockbusters in general? Avatar rather represents most everything bad about blockbuster movies today, in which the medium, whether it be 3D or Dolby Atmos or a gigantic Imax screen, is the message, rather than quality of drama or acting. Avatar took eye-candy to some whole new level, as if the setting -the alien world of Pandora- was a place to visit and experience in 3D (admittedly it was the best 3D I ever saw) and the only real reason to see the film. Divorced from the 3D and giant screen, the film has to rely on its script, its acting, and, er, that’s where it was found wanting, clearly. I have a copy of Avatar on Blu-ray… haven’t seen it in years. I haven’t even THOUGHT about Avatar in years. Can’t imagine many people have. I mean, it wasn’t like Star Wars or anything; Star Wars, when it became the biggest film of all time and entered the cultural consciousness, it was on tee-shirts and memorabilia and in books and comics and… Avatar? That thing came and went, except that it did half of what Star Wars did, albeit the important half: it made lots of money.
In Hollywood, awards and critical plaudits are nice and all, but all they really care about is the money. Money talks, so Avatar is a pretty big deal. Outside of Hollywood, I’m not so sure, but in Hollywood, they care a bit less regards if a film is any good or not, as long as it makes gazillions of dollars, that’s where its at. And Avatar made a lot of money: $2.8 billion worldwide. That’s about as big as it gets until we start talking Marvel movies.
Doesn’t carry as much weight in my neck of the woods, mind; in my back room the Blu-ray is sitting on the shelf unwatched for years. I think that’s true of the collections of many film collectors and geeks and nerds (those two the same thing? I don’t know, maybe) and I don’t really think many people have been thinking about it or wishing to get more of Pandora in their lives, or that Unobtanium. I still can’t believe that Unobtanium nonsense, but I digress. I just don’t think people care.
I know James Cameron has spent the last twelve years or so not making movies. Well, not making movies that weren’t titled Avatar, because I think he has two or three of them coming out (or was it four?). I figured that was kind of sad, especially as it seemed to preclude him from signing-off on Blu-ray releases of The Abyss and True Lies, and derailed him making that Alita movie himself (a film whose failure possibly should have had him a bit worried about future Avatar movie prospects?). I mean, he’s off beavering away on more 3D CGI ‘movies’ (sorry MOVIES). and no-one cares, the darn king of the world doesn’t realise no-one cares about Avatar.
Or maybe not, maybe I’m wrong, because the trailer for Avatar 2 was revealed last week and it has at last count some 17 million views, which means somebody out there remembers Avatar, and is at least curious enough about it to watch the trailer. Who knows, maybe they are curious enough to don those 3D glasses again and pay top money to go watch it at the cinema this December. Maybe its going to be some kind of Second Coming.
On the evidence of the new trailer for Avatar 2, the chief selling-point seems, depressingly, to be “look! Pandora is prettier than ever!” It doesn’t reveal much of the plot, but rather a sense of new places to see and ‘experience’ in 3D, i.e. more of the same, well, Avatar (except now some of the aliens are green). And the king of the world has spent the last decade making not one, not two, but three more of them? I may be wrong on that count, I never had much interest in Avatar sequels. I’m just wondering if I’m alone in that, and whether 17 million views of that trailer reveals I’m adrift of the cultural zeitgeist once again.