I want to watch Godzilla vs Kong (released this week on home rental) but I think I’ll save my £16 to put toward the 4K release in mid-June. The studios just haven’t got their rental pricing right for these new hybrid-release movies: the only film I could conceivably be suckered into paying that price for a rental for would be Villeneuve’s Dune if I absolutely can’t see it in a cinema come October.
I understand some premium level of pricing is inevitable and even necessary but I can’t see how its really going to work regards recouping the mounting costs these films have while waiting for release. How can they possibly break even whatever they charge, so shouldn’t they be aiming for something more towards the impulse-rental level? Maybe something like £10 would be sweet spot enough to tempt those like me in to giving it a rental and get sufficient rentals enough to be worthwhile. I don’t know.
My worry is where all of this leaves these franchises once the dust clears. How in the world Dune Part Two ever happens is quite beyond me, and I’m rather worried about the gap in time between the productions if they even get Part Two greenlit next year (Dune was completed last year). Will Villeneuve be enthusiastic following the HBO Max nonsense, or will he jump ship as Christopher Nolan is rumoured to have done?
You know, all this actually makes me thankful, in a weird way, that BR2049 proved a box-office failure back in 2017. Had it been successful enough to warrant a third entry in the Blade Runner franchise, it would possibly have been caught up in all this, even had it been still in pre-production. How do ‘big’ films get made in times such as this?