I’m beginning to think I’m living on some other planet to most folks, and that the title of this blog is getting more pertinent than ever. I read on the news today that Avengers: Endgame has broken UK records for digital downloads. In its first week it has totalled 335,400 downloads.
Who are these people buying digital downloads? Who are these people who have abandoned physical formats and jumped onto this digital train to God only knows where? I don’t get it. I don’t think I ever will. Ever since I ‘lost’ my digital purchase of Robotron on my old Xbox 360, a few dozen digital albums I bought on Virgin Music several years ago and my digital copy of Blade Runner that mysteriously vanished from my Flixster account, I’ve sworn off digital anything. I don’t trust it. Far as I can see, nobody ‘owns’ anything when they buy something digitally, its instead just a license and I can trust any vendor about as much as I can trust Rancors are vegan.
But digital is certainly popular with someone. Me, I can easily wait an extra week or two to buy a copy on 4K disc if its a film I really want to see at its best, or on blu-ray or wait a few months longer to see it on streaming via Prime or Netflix or maybe Sky. But I’ve got shelves of discs behind me that most folks are just not interested in, home video collections going as out of fashion as decent Star Wars movies.
The BBC news report also states that as far as Avengers: Endgame is concerned, its widely expected that it won’t appear on other platforms such as Sky, Netflix or Amazon and will instead other than digital sales will only appear on Disney’s own Disney+ platform for streaming. As long as physical disc formats are still in the mix and I have that choice, then I’m reluctantly fine with the situation (to a point) but I am sure we can all see where the future is eventually heading. Sign o’ the times indeed. I’m feeling old enough these days without this nonsense.