So they save the best BR2049 poster for an amateur-sourced work for the cover of a soundtrack bootleg? Go figure.
I suppose BR2049, like the original Blade Runner, is a tough nut to crack regards poster artwork. Back when BR2049 came out on DVD in January, a friend of mine passed it by in the shop, not realising the DVD was indeed BR2049 as he initially mistook it for a Marvel movie. It does indeed look like a Marvel movie, which, sure, might help sell the film to some but hardly declares what kind of film it really is. Alienates the arthouse crowd who might give it a try and pisses off the superhero junkie who buys the film and ends up with a long, slow, thought-provoking work of art. But clearly the marketing boys for BR2049 suffered in just the same way as they did with the 1982 original. Just how do you sell a film like Blade Runner or its sequel?
Anyway, I quite like this image used for this boot. Isn’t perfect but I quite like the black surround that lends it a darker mood and recalls the original Blade Runner painting by John Alvin. The poster is probably a final, and while it does look like a tonal study in preparation for a final render, its not a bad effort.
One thing I’ve noticed over the years is all the amateur poster artwork designs for Blade Runner, some of them bad, some of them frankly amazing, that surfaced. The film is clearly a visionary inspiration for many artists. I like the ones that reflect the mood of the film; a difficult thing to capture. Since last Autumn, those Blade Runner designs have been joined by lots and lots of designs for BR2049. Its been fun looking at them. There’s a great artbook that will never happen, containing the best paintings inspired by the two films.