…and it’s the US Box Office. Years ago one of the my favourite articles in the monthly Starburst magazine would be Tony Crawleys annual box office charts, summarising the performance of genre films from the year before. This was long before the internet, and it was always enlightening to see how certain films had managed at the box office. It was, of course, no indication of quality -‘the cruelest cut of all’ was how Blade Runner‘s dismal performance was summarised; I’ll remember that line forever. Ever since, I’ve always been curious about box office, the vagaries of cinemagoers taste, critic influence and marketing issues.
So here is the sad case of Alien Covenant, which after a reasonable launch plunged in its second week at the US box office, with a 71% drop in takings. A current final tally of $71 million domestic is a pretty poor showing, and foreign return of $110 million won’t really help the film even break even on a purported $97-110 million (depending who you listen to) budget.
Its funny- the original Alien is perceived as being a huge hit and you have to allow for post-1979 inflation to really know what its then-£80 million domestic equates to in 2017 dollars, but I recall stories back then that the film never actually turned a profit for Fox (rumour had it that creative accounting was at work to nullify people’s percentages on the profits). For curiosities sake: Aliens $85 million domestic in 1986, Alien 3 $55 million in 1992…
So does this signal another hiatus for the Alien films, despite Ridley Scott’s intention to shoot another sequel next year?
I wonder, what did the studio expect? We are living in a strange world for movies, where studios now have to dodge Marvel blockbusters and DC blockbuster-wannabes and -God help ’em- Star Wars films, and maybe the odd Fox superhero flick or Transformers movie. Where on earth Jim Camerons’ four Avatar sequels eventually fit in is beyond me. Indeed, there seem to be new blockbusters dropped every week in summer- its carnage out there (as King Arthur proved).
Covenant was originally intended to be released later this year but was brought forward to May- unfortunately two weeks after the Guardians of the Galaxy Vol.2 juggernaut ($336 million domestic, $461 million foreign) and just a week before the latest Pirates of the Caribbean movie ($135 million domestic, $392 foreign). When you look at it like that, an R-rated movie (and belated sequel to the ill-received Prometheus) doesn’t really have much hope, does it? A telling comparison is the similarly R-rated Mad Max: Fury Road, universally acclaimed (which Covenant wasn’t) and assumed a hit, which earned $154 domestic and $224 foreign- superior by some margin but on a $154 million budget. So its hard to make out Covenant as some kind of disaster- disappointing yes, but these Alien films have long shelf-lives.
But does it kill any sequel? For all Covenant‘s faults (and I actually quite liked it) I would like to see that sequel, if only to put that Prometheus/Covenant storyline to a rest. It does seem rather doubtful at the moment. Clearly Covenant wasn’t a great film, but was its quality at fault here or rather the swamping of the box office with far too frequent blockbusters and cinemagoers always turning to the Next Thing? I have read that the Pirates of the Caribbean flick is actually deemed the more disappointing by its studio – particularly due to its $230 million budget (foreign box office saved the day for that one). So I guess all things are relative. Maybe Ridley will get one more shot after all.